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    Kristina Arzhanova

    Marketing Expert
    Researcher
    PhD in Psychology
    Associate Professor
    I teach people marketing and business promotion
    Regarding the company: building a strong brand, its identity, and defining marketing communication strategies
    Regarding personal branding: creating an image, promoting oneself in the media space
    As a result: increased efficiency, higher loyalty, reputation formation
    During teaching career
    who successfully work in the field of marketing or have their own business
    trained more than 6,000 people
    About me
    • Worked in a number of commercial and government organizations in the positions of head of the press service, head of PR areas
    • From 2019-2020, she taught at Peoples' Friendship University of Russia
    • Acted as a speaker at international
    • and All-Russian conferences
    • I'm currently working as an associate professor at State University of Management
    Candidate of Psychological Sciences, Associate Professor, marketing expert, researcher
    Details
    My publications
    The author of more than 15 books, monographs, and manuals. More information can be found on Litres.
    My books
    Articles
    Books
    My articles
    Author of more than 70 publications – articles, REEds, educational materials
    YouTube channel
    Kristina Arzhanova
    Go to the channel
    On the YouTube channel, I post marketing, education news, lectures, workshops, and much more. Subscribe and stay tuned!
    Маркетинг, образование, бизнес
    Anna Anokhina
    The teaching experience shared by Kristina Alexandrovna significantly expanded my capabilities and gave an impetus to the formation of a professional trajectory.
    PR-manager in Redline PR
    The practical experience shared by the Kristina Alexandrovna allowed me to realize myself in the communications. Interesting classes, master classes – all this creates opportunities for career growth.
    SMM/project manager at a creative digital agency Family
    Daria Dzarasova
    During my studies under Kristina Alexandrovna, I gained profound expertise in marketing, advertising, and public relations. She is an educator who possesses deep knowledge in contemporary communications.
    Event Manager in Smartway
    Margarita Dubenskaya
    Feedback from my students
    Contacts
    ka.arzhanova@gmail.com
    If you have any questions, write to the mail!
    Subscribe to my social media pages